in 2020, Apple launched the iPhone 12 series with a brand new variant dubbed iPhone 12 mini. The device came to meet the expected demand for smaller screen iPhones. However, the Silicon Valley giant learned in the worst possible way that there isn’t much demand for smaller iPhones. The iPhone 12 mini had a small screen and a small battery and turned out to be a commercial failure. Despite this, Apple gave the mini another shot in the iPhone 13 series. However, even a slightly larger battery wasn’t enough to fix things. As the mini struggled, Apple saw huge demand for iPhone Pro Max variants and decided to make a smaller version of the phone dubbed iPhone 14 Plus.
As we clearly see, the bigger screen was not enough and the device is preparing to be another cbusiness disaster. Apple can’t sell iPhone 14 Plus, but what explains this? Is this the ghost of the mini-series? We will explain this to you in this article.
The concept of the iPhone 14 Plus
Apple learned a lesson with the failure of the iPhone mini series – people don’t want smaller iPhones. Or at least when there’s a $100 difference between a small and a standard version, people will go with the latter. While the iPhone 12 and 13 mini failed, the larger iPhone Pro Max proved to be a hit in terms of demand and sales. Apple, apparently, realized that an iPhone 14 with a bigger screen would perform better. Accordingly, it released the iPhone 14 Plus with a 6.7-inch display, just like the iPhone 14 Pro Max.
The phone costs less than the Pro Max variant, but some sacrifices have been made. It doesn’t bring the processor from the Pro Max. Instead, we get a beefed-up Apple A15 Bionic, the same powering the iPhone 13 mini.
According to display analyst Ross Young, display shipments for the iPhone 14 Plus in December were close to 0. Yes, that’s a shocking fact for an iPhone.
Customers won’t pay for a lower-quality iPhone 14 Pro Max, not even the most loyal Apple fans
Last year also brought drastic changes for the iPhone series. Instead of bringing the same hardware to all devices and lowering the price in other specs, Apple decided to move the standard iPhone 14 and iPhone 14 Plus to a lower tier. The “standard” device duo brings the Apple A15 Bionic from 2021. The Pro variants, on the other hand, get the Apple A16 Bionic from 2022. For many users, this is a decisive aspect.
Pricing for the iPhone 13 mini started at $699, while the iPhone 13 was pegged at $799. With mediocre battery life – which will make you a target for pranks – people weren’t interested in paying $700. Last year, Apple discounted the mini but left the $700 price range empty. The brand could have moved the standard iPhone 14 in this price range, but instead decided to keep it priced at $799. As a result, the larger iPhone 14 Plus costs $899, for $100 more you’ll get the Pro with significant upgrades.
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The Pro Max has never been
The iPhone 14 Plus is bigger and has good battery life, but that’s still not enough. The icing on the cake? Warm material.
Apple started splitting the iPhone series with the launch of iPhone XS, XS Max and XR. The latter was a successful mid-range option, and in 2018 it was the most successful iPhone. In 2019, Apple decided to change all the names again and bring more appeal to the series. The brand presented the iPhone 11, 11 Pro and 11 Pro Max. The iPhone 11 was the mid-range, but the hardware part was similar to the other two iPhones. In 2022, Apple changed the hardware of midrange iPhones drastically, and the iPhone 14 and 14 Plus aren’t noticeably better than their predecessors. In fact, some believe that the iPhone 14 and 14 Plus are actually refreshed iPhone 13 models with satellite connectivity.
warm material
iPhone 14 Plus brings old Apple A16 Bionic and doesn’t have 120Hz (Hello Apple, there are cheaper phones with 144Hz refresh rate). As for the camera, the phone does not have a telephoto lens and there is no type of optical zoom, and the camera does not have the same 48 MP of the Pro series.
Finally, the visual is also boring. Besides the hardware changes, Apple made the controversial decision to keep the new punch-hole design for the Pro series. Hence, the iPhone 14 and 14 Plus resemble the iPhone 13 series. The dynamic island, which was one of the fanciest things about the Pro versions, is also missing here.
The Cupertino-based brand tried to make a cheaper iPhone 14 Pro Max but forgot to bring everything to the party that makes users pay $1,199 for this variant. People won’t pay $999 for a lower version that looks like a 2017 iPhone and performs like a 2021 iPhone.
Interesting facts The Plus was about to launch as the iPhone 14 Max, but Apple had a last minute change and decided to call it the Plus.
Is there hope for the iPhone 14 Plus?
Now, considering things, the iPhone 14 Plus is going to be a commercial failure. So is there any hope? For iPhone 14 series, no.
Apple is rumored to be considering a price drop for the vanilla models, but only for the iPhone 15 and 15 Plus. Due to weak demand, Apple will change its strategy and offer Vanilla and Plus at lower prices. This time around, the devices will have the same design as the Pro models. However, it will retain the one-year delay in hardware with the Apple A16, but still, rumors indicate better cameras for all phones. The iPhone 15 and 15 Plus could cost $699 and $799. If that doesn’t help, we could see the company ditch the Plus variant once and for all.
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