Beauty tech has taken off in recent years, with AI now able to help you choose the best lipstick for your skin tone and hair dryers with smart temperature controls.
Today, L’Oreal unveiled a new product that uses augmented reality (AR) to draw in your perfect brows – making microblading, threading and waxing a thing of the past.
To the Consumer Electronics Show (CES) 2023 in Las Vegas this weekthe beauty giant has unveiled its Brow Magic device.
Developed in partnership with Prinker, a company specializing in non-permanent printed tattoos, the technology scans the user’s face and makes recommendations on the best ways to shape your eyebrows.
L’Oréal Brow Magic uses AR technology to scan your brows, recommending the perfect shape and thickness, before using 2,400 small nozzles and printing technology to shape your brows. Pictured: A man tests out the smart eyebrow applicator at the Consumer Electronics Show
AR superimposes computer-generated images on top of an existing reality.
In this case, computer-generated images of the perfect eyebrow for that user will be superimposed over the image of their existing eyebrow.
Users brush a primer across their brows, then use a handheld device to sweep across each brow in one stroke, before applying a final top coat.
The eyebrow applicator uses 2,400 small nozzles and printing technology to apply up to 1,200 drops of print resolution per inch.
The new makeup machine, however, does not work like a semi-permanent tattoo.
Painted brows can be removed immediately with makeup remover if you decide they are the wrong shape or are too thick.
The portable and lightweight device is the first electronic eyebrow makeup device created, according to L’Oréal.
The goal of this new product is to create a personalized, natural-looking brow that matches the user’s natural brow shape and facial features.
Guive Balooch, global head of L’Oréal’s research and innovation technology incubator, said: “Often we find brilliant technology that is applied to something outside of beauty.
It is the first electronic eyebrow makeup device created. It is a portable and lightweight device (pictured), which can operate in seconds, L’Oreal said
AR on users’ phones scans the face and then offers recommendations for microblading, micro-shading, or fill-style effects
Pictured: A man tests out the smart eyebrow applicator at the Consumer Electronics Show
“Combining L’Oréal’s beauty heritage with these cutting-edge technologies allows us to create entirely new beauty gestures, reinventing the original technology and the traditional beauty experience, in the process.
The global brand has also launched a smart lipstick applicator for people with limited hand and arm mobility.
HAPTA is the first computerized, “ultra-precise” makeup applicator, enabling 50 million people worldwide with limited fine motor skills to apply lipstick with a steady hand at home.
AR technology scans the user’s face and makes recommendations on the best ways to shape your brows, this includes recommendations for microblading, micro-shading or a fill-in effect
The L’Oréal Magic Brow device uses artificial intelligence and printing technology to help users achieve the desired brow shape and thickness in seconds. Pictured: The front-end device tested on an arm at the Consumer Electronics Show
It operates using a set of built-in smart motion controls and a magnetic mount that allows for easy ergonomic use.
It can rotate 360 degrees and flex 180 degrees, user can click the device to desired position.
Those who use it can then keep it in the same locked position, so it stays that way for future use.
It will be tested by Lancôme, owned by L’Oréal, and will be launched this year.
The global brand has also launched a smart lipstick applicator for people with limited hand and arm mobility called HAPTA. Pictured: an example of the device used
Global Brand President Lancôme said: “Beauty technology has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater customization.
“With HAPTA, we go even further by making beauty more accessible to use, because everyone should have equal access to it.”
A L’Oreal spokeswoman told MailOnline: ‘The cost is not yet determined, it will be launched later this year.’
If you liked this article…
Get rid of Tiger Woods! Incredible video shows how a golf ROBOT can navigate to a ball on its own and sink a putt
The football stadiums of the future? Architect uses AI to predict what London’s arenas might look like – with one shaped like a soccer ball itself
0 Comments