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Best car news from CES 2023: electric pickup trucks, flying cars, and more

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THOSE is more than just a trade show for the latest televisions, Phone(s) and wacky technology. It is also one of the largest and most popular auto shows in the United States. If you want to know where the travel industry is headed, there’s no better place than Las Vegas in January.

This year at CES 2023, hundreds of automotive exhibitors have already unveiled some of their latest cutting-edge products and technologies. BMW announced the futuristic i Vision Dee electric car, while Sony and Honda unveiled their Afeela prototype electric vehicle, integrated with Epic Games’ Unreal Engine technology to provide next-level entertainment, communication and safety features .

If you want to take a closer look at the new automotive technology that has been unveiled so far at CES 2023, check it out below. To find out more, here the craziest highlights we’ve seen this week and the the wackiest technology too.

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Hearing Dolby Atmos in a car blew me away


Mercedes-Benz is one of the first automakers in the world to feature immersive Dolby Atmos surround sound technology

Dolby Atmos is an immersive surround sound technology that you’ll only really find in the theater or in a few expensive consumer speakers, soundbars and headphones. Unlike your typical left and right audio experience, Dolby Almost brings you sound from every direction imaginable, and this immersive audio experience arrives at the Mercedes-Benz Maybach. Check out our experience with Dolby Atmos at CES 2023 in the video above.

A silver Mercedes-Benz

Dolby Atmos is currently only available in a few select luxury vehicles.

BMW’s color-changing concept car

BMW unveiled the iVision Dee, a futuristic mid-size electric sedan with a digital assistant, color-changing technology and an augmented reality windshield. The exterior of the car is equipped with 240 E-ink segments that can be individually controlled; You can opt for a solid color if you like, but each separate panel can be personalized, so you can go wild with patchwork designs. But the most exciting new feature has to be the all-digital mixed reality windshield. You will be able to decide how much “digital content” you see in front of you while driving, such as driving information, communications, AR projections and virtual worlds.

Mixed reality head-up display in action

Push the mixed reality slider all the way and the windshield is filled with information or even entirely virtual worlds.


Sony and Honda’s electric sedan has interfaces designed by Unreal Engine

Sony and Honda unveiled the Afeelaa midsize electric sedan, at CES on Wednesday. The alliance between the two companies works like thisHonda provides the automotive engineering and after-sales service part, while Sony covers the technical side of things, including electronics, sensors and entertainment. The front of the electric vehicle has an integrated display that can be used to show information to other drivers and pedestrians, while the entire body is equipped with dozens of cameras and sensors to detect objects and offer an autonomous driving experience. Inside, the car’s interface is powered by Qualcomm technology and Epic Games’ Unreal Engine to enhance the driving experience and provide a quality entertainment system.

Sony's Afeela car announced at CES 2023

Both companies plan to launch pre-orders for the EV in 2025.

James Martin/CNET

Amazon Ring now wants to live in your car

Amazon’s Ring creates security cameras for your home and business to provide security and keep tabs on package deliveries and other activity, and now it wants to do the same for your automobile. The Ring car camera is a dual-sided dash-mounted camera that can record inside and outside your car, while you’re driving or parked. While the camera stores footage locally, it can connect to your Wi-Fi network whenever you’re parked nearby to upload footage. You can also get LTE support to always stay connected, allowing you to see a live stream if someone else has your car; you will need to pay for a Ring Protect Go subscription for this. You can pre-order the Ring Car Cam for $200 nowor wait to buy it when it comes out in February for $250.

The Ring Car Cam, a dual-sided dashcam with Wi-Fi connectivity, sits atop the dashboard of a passing vehicle in front of a bokeh background.

You can talk to anyone in the car remotely using the camera’s built-in speaker and microphone.


An electric van… that follows you everywhere?

Ram unveiled the Ram 1500 Revolution BEV, its first-ever all-electric pickup truck, at CES 2023. The electric truck features rear-swinging suicide doors, three rows of seats, an AR screen, an AI personal assistant, and “themes ” for the interior of the car. For example, you can activate party mode or relax mode – each changes the position and orientation of the seats, the lighting, the sound system and even the opacity of the skylight. But the most interesting thing about the electric truck has to be its “shadow mode” function, which allows the truck to follow the driver, much like a dog, when he is on foot.

Ram 1500 Revolution BEV Concept

Arrival in 2024.


Nvidia will bring its gaming rig to select cars

GeForce now, Nvidia’s popular cloud gaming service that lets you play games like Fortnite and Apex Legends on your phone, tablet, and TV, is coming to your car soon. During its showcase at CES 2023, Nvidia announced a partnership with Hyundai Motor Group, Polestar and BYD to bring the gaming platform to multiple internet-connected vehicles. A passenger in the car can load GeForce Now on an integrated display and play games such as Rocket League with a connected gamepad.

Nvidia GeForce Now in the car

More than a thousand games will be available.


Google has launched its new Android Auto update

On Thursday, Google announced the release of its latest Android Auto software. The redesign prioritizes navigation, communication and music – for starters, Maps is now closer to the driver’s seat, making it easier to view, and there’s also a new Quick Launcher that lets you access faster to the apps you need most. A new split-screen layout adapts to your screen size and orientation, and Google Assistant provides smart suggestions like arrival time sharing, message replies, and music reminders or podcast. If you have one of the latest Pixel or Samsung phones, you’ll soon be able to make WhatsApp calls through Android Auto.


Android Auto will adapt better to a variety of screen sizes and aspect ratios.


Oh yeah, a four-seater flying car has been announced

The flying cars haven’t quite taken off yet, but we seem to be getting a little closer. american company Aska announced what could be the world’s first four-seater flying car at CES this year. The Aska A5 is an electric vehicle, the size of a small SUV, that can travel on the road and up to 250 miles by plane on a single charge. It also has a small gasoline engine that can give you an extra 50 miles. And you can expect it to hit the roads (and the skies) very soon. According to CEO Guy Kaplinsky, the Federal Aviation Administration could approve the A5 this month, and the company plans to launch a ride-sharing service with a fleet of its flying vehicles in 2026. The A5 comes with a hefty price tag of $789,000, and you can pay a deposit of $5,000 to access the preorder list right away.

An image of ASKA's flying car on display at CES.

Why fight traffic on the street when you can just fly over it?

Bree Fowler/CBS

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