Apple just broke a tradition it had held for 21 years

Apple broke a tradition it has maintained for 21 years, releasing no new Macs in the fourth quarter of the year first time since 2000like previously anticipated devices like the next-gen MacBook Pro and Mac Pro models have apparently been pushed back this year.

Historically, Apple has released at least one new Mac model each year during the fourth quarter which runs from October to December, starting in 2001 with the launch of the iBook G3. This means that there was a new Mac towards the end of the year for the entire life of the product lines, including the iPod, iPhone, iPad, and Apple Watch. The latest Mac released by Apple is the M2 Macbook Airwhich was launched on July 15, 2022. Depending on how long Apple waits to launch its next Mac, the time following the launch of the ‌MacBook Air‌ could be one of the longest periods without any new Mac models.

It was initially rumored that new 14-inch and 16-inch MacBook Pro models would emerge before the end of 2022, a timeframe apparently supported by some mass production forecasts. It is now almost certain that these devices have been significantly pushed back. The MacBook Pro delay first emerged when Korean blogger “eyes1122” quoted a supply chain source as saying that the updated 14- and 16-inch MacBook Pro models would not be launched. until around March 2023. The image became clearer when Bloombergit is Marc Gurman said in October that the next wave of Mac releases will now happen in the first quarter of 2023including updated versions of the MacBook Pro, mac mini, and Mac Pro. All in all, this represents a delay of up to six months compared to what was originally planned for the next-generation MacBook Pro models.

The ‌Mac Pro‌ is another device that was once firmly believed to launch before the end of 2022, not least because it would have matched Apple’s wish to switch the entire Mac lineup to Apple silicon within two years. At its “Peek Performance” event last year, Apple even directly teased the launch of the Apple Silicon Mac Pro, saying “it’s for another day”. While Apple would have had a Mac Pro M1 variant ready to launch Earlier in 2022, the company appears to be expecting even greater performance and efficiency this year. More recently, Gurman said Apple probably had abandoned plans for a “‌M2‌ Extreme” chip, but the ‌M2‌ Ultra configurations of the new ‌Mac Pro‌ still appear to be on track for a 2023 launch.

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