The 28-player recruiting class of 2023 that Tennessee signed Wednesday is ranked No. 1. 12 nationally and No. 5 in the SEC, with a class score of 91.93. In-state prospects made up 28% of the class, signing with the Flights an average of 296.1 miles from Knoxville. Blue Chip prospects make up 48% of the class.
But there are more numbers behind the band. The average NIL player value in the class is $100,000, topped off with a five-star quarterback Nico Yamaleava reaching just over $1 million.
This is how the whole class ranks in On3 NIL assessmentwhich projects an athlete’s annual value in high school and college football, using performance, influence, and exposure as factors in the algorithm:
Nico Yamaleava — $1.1 million
NIL 100: No. 17 | Football at NIL High School Rank: No. 2 | Total subscribers 310k
The 6 foot 5.5, 195 pounds from Long Beach, Californiais the No. 10 overall prospect in the Consensus On3, ranked No. 1. 5 at quarterback and No. 1. 2 quarterback overall in California.
Davin Hobbs — $240,000
NIL 100: No. 362 | Football at NIL High School Rank: No. 47 | Total subscribers 310k
Davin Hobbs is the second five-star prospect in the Tennessee class. He was ranked No. 20 overall in the On3 rankings, ranked No. 1. 3 defensive lineman and the No. 2 player overall in the state of North Carolina.
Ethan Davis — $170,000
NIL 100: No. 444 | Football at NIL High School Rank: No. 63 | Total social media followers 82,000
The 6-foot-4, 225-pound tight end from Collins Hill High School in Suwanee, Ga., is the No. 1. 126 overall prospect on the On3 ratings.
Chandavian Bradley — 140k
Caleb Herring — $135,000
NIL 100: No. 623 | NIL High School Football Rank No. 125 | Total social media followers 8.2k
The four-star rusher from Riverdale High School in Murfreesboro, Tenn., is ranked No. 1. 72 overall in the Consensus On3. He is ranked No. 10 among rushers and is the No. 1 overall prospect in the state.
Nathan Leacock — $133,000
NONE 100 No. 634 | Football at NIL High School Rank: No. 128 | Total social media followers 6.8k
The four-star receiver from Millbrook High School in Raleigh, North Carolina is the No. 179 player overall in the On3 Consensus. He is ranked No. 26 among receivers and is the No. 5 overall prospect out of state in North Carolina
Cameron Seldon — $131,000
NONE 100 No. 652 | Football at NIL High School Rank: No. 137 | Total social media followers 4.4k
A four-star athlete from Northumberland High School in Heathsville, Va., was ranked No. 126 overall in Consensus On3 and was the No. 5 athlete in the class. He was the No. 3 overall prospect out of the state of Virginia.
Jack Lutrell — $104,000
NONE 100 No. 825 | Football at NIL High School Rank: No. 190 | Total social media followers 247k
The three-star safety from Colquitt County High School in Moultrie, Georgia, has been committed to Tennessee since July 2021. He is ranked No. 1, 870 overall in the On3 Consensus.
Andrej Karic — $42,000
NONE 100 No. 2,983 | NIL College Football Rank: No. 2,263 | Total number of social media followers 5,000
The Texas transfer offensive lineman was a four-star prospect from Southlake Carroll High School in Southlake, Texas, ranked No. 1. 305 overall in the 2020 class. He was ranked No. 31 in offensive tackle and a was the No. 1 hit. 42 player overall in the State of Texas.
Arion Carter — $30,000
NONE 100 No. 4,963 | Football at NIL High School Rank: No. 504 | Total social media followers 5.5k
Arion Carter is ranked in the On3 Consensus as the No. 157 overall prospect in the Class of 2023. He is the No. 15 linebacker in the nation and No. 1 linebacker in the nation. 2 player overall in the state of Tennessee.
Jordan Matthew — $30,000
NONE 100 No. 3,872 | Football at NIL High School Rank: No. 445 | Total social media followers 12.5k
Jordan Matthew, the four-star corner of Woodlawn High School in Baton Rouge, Louisiana, has committed to Tennessee rather than Texas. Matthews is number one. 148 players in total in the On3 Consensus.
John Slaughter — $30,000
NONE 100 No. 4,930 | Football at NIL High School Rank: No. 501 | Total social media followers 23,000
The three-star safety from Southaven, Mississippi, signed up for Tennessee in June. The 6-foot-1, 195-pound Southaven High School picked the Vols over Ole Miss.
Charles Campbell — $26,000
NONE 100 No. 5,602 | NIL College Football Rank: No. 4,539 | Total social media followers 5.5k
The Jackson, Tennessee, native is No. 8th in Indiana football history in field goals with 37 and 14th in career points, with 179. He has scored five field goals at 50 meters or more, including a career-high 55.
Shamurad Umarov — $25,000
NONE 100 No. 5,811 | Football at NIL High School Rank: No. 586 | Total social media followers 4.4k
Shamurad Umarov is the 6-foot-6.5, 335-pound offensive tackle from Denmark’s high school in Alpharetta, Georgia. He is ranked No. 272 overall in the Consensus On3 and is the No. 19 offensive tackle in the class.
Tyree Weathersby — $24,000
NONE 100 No. 5,961 | Football at NIL High School Rank: No. 594 | Total social media followers 3.4k
The four-star defensive lineman from Douglasville, Ga., was ranked No. 128 overall in the On3 rankings, No. 16 among defensive lineman and NO. 11 total in the state of Georgia.
Jeremiah Telander — $19.5,000
NONE 100 No. 7,100 | Football at NIL High School Rank: No. 769 | Total social media followers 10.4k
Jeremiah Telander is a 6-foot-2, 209-pound linebacker from Gainesville High School in Gainesville, Georgia. He is ranked No. 78 among linebackers in the On3 Consensus.
Jalen Smith — $14.8,000
NONE 100 No. 8,601 | Football at NIL High School Rank: No. 1,117 | Total social media followers 5.4k
Jalen Smith is a 6-foot-2, 205-pound linebacker prospect from Grayson High School in Loganville, Georgia. He is ranked as the No. 46 linebacker in the class according to Consensus On3 and is the No. 42 overall prospect in the state of Georgia.
Ayden Bussell — $9,800
NONE 100 No. 10,663 | Football at NIL High School Rank: No. 2,245 | Total social media followers 4.8k
Tennessee’s longtime commitment picked the Vols in January and is ranked the No. 1. 25 player in Tennessee State and No. 77 guard.
Nathan Robinson — $9,600
NONE 100 No. 10,745 | Football at NIL High School Rank: No. 2,260 | Total social media followers 3.9k
The 6-foot-5, 270-pound defensive lineman from Greenbrier High School in Greenbrier, Tennessee is Greenbrier High School’s No. 1 defensive lineman. 54th defensive lineman in the 2023 Consensus On3 class and is the No. 16 overall prospect in the state of Tennessee.
Trevor Duncan — $9,600
NONE 100 No. 10,751 | Football at NIL High School Rank: No. 2,261 | Total social media followers 3.7k
The 6-foot-5, 270-pound offensive tackle was a consensus three-star prospect, ranked the No. 1. 39 offensive tackle in the 2023 class and the No. 39. 13 overall prospect at Tennessee.
Wesen Lang — $9.5,000
NONE 100 No. 10,774 | Football at NIL High School Rank: No. 2,268 | Total social media followers 7.6k
Wesen Lang is Tennessee’s most recent commitment in the 2023 class. The 6-foot-4, 335-pound interior offensive lineman signed to the Vols Nov. 8 on offers from Auburn, Ole Miss and Florida, among others.
Christian Conyer — $7.3,000
NONE 100 No. 12,231 | Football at NIL High School Rank: No. 3,150 | Total social media followers 4.2k
The 6-foot-1, 170-pounder from South Warren High School in Bowling Green is ranked the No. 1. 56 cornerback in the class and is the No. 3 overall prospect in Kentucky.
Ricky Gibson — $6.8,000
NONE 100 No. 12,442 | Football at NIL High School Rank: No. 3,181 | Total social media followers 2.9k
Ricky Gibsonthe four-star cornerback from Hewitt-Trussville High School in Trussville, Alabama, is the No. 37 cornerback in the class according to Consensus On3.
Khalifa Keith — $6.8,000
NONE 100 No. 12,437 | Football at NIL High School Rank: No. 3,179 | Total social media followers 2.9k
Keith is a burly full-back who will surely benefit from short-term opportunities in the future. Three stars, Keith is considered the top 50 in his position according to the On3 Consensus rankings.
Nate Spillman — $6,400
NONE 100 No. 12,646 | Football at NIL High School Rank: No. 3,257 | Total social media followers 1.9k
Spillman was Josh Heupel’s fourth engagement this cycle and Tennessee State’s second. The On3 Consensus ranking places it at No. 1. 35 in the state.
About On3 NIL Valuation
The On3 NIL assessment is the leading industry index that defines the projected annual value (PAV) of high school and college athletes.
A proprietary algorithm, the On3 NIL Valuation establishes the overall NIL market and projected 12-month growth rate by measuring two categories, Brand Value Index and List Value Index.
The Brand Value Index measures the national licensing and sponsorship market. The Roster Value Index collects data from all school collectives into proprietary roster management software. Brand value and list value are combined to create the overall NIL market.
Using the overall NIL market size, the On3 NIL assessment calculates an athlete’s brand value and roster value using dynamic data points targeting three main categories:
+ Performance
+ Influencing
+ Exhibition
Although the algorithm includes transaction data, it does not act as a tracker of the value of VOID Offers that athletes have completed to date, nor does it set an athlete’s NIL value for their entire career. The On3 NIL Assessment calculates the optimized NIL opportunity for athletes against the overall NIL market and projects up to 12 months into the future.
The On3 NIL assessment is publicly available. Performance, Influence and Exposure ratings as well as Brand Value Index and Athlete Roster Value Index are only available for the athlete in the private dashboard. Verified Athlete” on the On3 Athlete Network.
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